About

I define a brand’s mission, values, and unique selling position. The key is starting the process of creating brand identity. Research who your target audience is. Discover what products or services you are offering. Choose a relevant brand name. Develop a brand strategy that outlines your messaging, recognition, and what it takes to cultivate brand loyalty. Create a brand logo and visual and auditory identity. Get the legal advice that you need to protect your intellectual property. Get a website and post on social media to give yourself brand visibility. Figure out your budget and financial plan to determine both your start-up costs and operational expenses. Find ways to measure success by using performance indicators. Analyze and be willing to be versatile to build your success.

I like to define one’s vision and values. If you are clear in your mission and core values, you can attract people who resonate with your message. Be specific in defining roles and skills within your business. I hire people to do the jobs I don’t want to do. If you can hire from within your company, this practice works well. If not, take your time and interview people who may fit your skill set needs. Use your intuition when choosing people, but if they are not doing the job, fire them quickly and hire someone else. Communication is key. Use honey, not vinegar, when talking with your team, but be honest in your interactions with them. This way, you make your team feel valued and heard. Empower and delegate when you can, and let go of your employees doing it as you would. Find out what people’s interests are and what motivates them. For some, it may be time off, flex hours, or more money—Check in frequently with your team members. Offer training, mentorship, and growth opportunities. As CEO, be willing to pivot and change if something is not working.